Danish music is making a strong mark internationally—not only through the export of artists and songs but also via Danish songwriters, producers, and industry professionals working in global markets such as K-pop. But what does it take to succeed abroad, and what challenges do we face?
At SPOT+, we focus on the strategies, collaborations, and structures driving Danish music’s global reach. We examine the common factors that define successful music export, discuss the industry’s challenges in times of crisis, and explore how Danish professionals navigate one of the world’s most competitive industries—K-pop.
Through a series of talks and panel discussions, experienced industry professionals, artists, and experts share insights on how Danish music can maintain and strengthen its international position.
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Program for Let’s Talk K-pop & Publishing
An Insight into the Korean Market
K-pop has become a global billion-dollar industry, and Danish songwriters and producers have already found their way into it. But how does the market work, who are the key players, and what does it take to get your music released in South Korea? Michelle Cho from Singing Beetle in Seoul, in conversation with Christian Fløe from GL Music, provides an exclusive insight into navigating the Korean music industry.
Presented by the The Danish Music Publishers Association in collaboration with Promus & SPOT+
Denmark @ K-Pop – How to Work with the Korean Market!
How do you write and produce music for K-pop stars? What does it take to break into one of the world’s biggest music industries? Three Danish professionals who have already succeeded in South Korea share their experiences, challenges, and best tips for creating K-pop hits. Meet songwriter Amanda Thomsen, songwriter and artist Nanna Bottos, music publisher Steffen Strojeck, and Tobias Stenkjær from DPA.
Presented by the The Danish Music Publishers Association in collaboration with Promus & SPOT+
Sync & Score: The Future of TV Music
Music for TV series and films is in high demand, but how do you secure a place in this field? From production music to grand soundtracks, the competition is fierce, but the opportunities are vast. How do TV producers and music supervisors select the right music, and how can composers navigate a market where AI is playing an increasing role? This panel discussion delves into trends, pitfalls, and strategies that can help bring your music to a broader audience.
Panelists:
- Paul Moore (BBC)
- Jenn Egan (Music Supervisor)
- Mara Deuschle (APL Publishing)
- Steven Tallamy (EWH/Music Sales)
Presented by the The Danish Music Publishers Association in collaboration with Promus & SPOT+
Let’s Talk K-pop & Publishing is presented by the Danish Music Publishers Association in collaboration with Promus & SPOT+.
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Program for Let’s Talk Music Export
Danish Music Export – What Drives Success, and What Stands in the Way?
What key factors have driven Danish music’s international success, and what challenges are holding exports back? A new Kantar-Gallup study provides the answers. Gorm Arildsen (Koda) and Thomas Rohde (MXD) present the main findings, followed by a panel discussion with experienced exporters.
Panelists:
- Thomas Børresen (LabelMade)
- Katja Sønderhauge (Warner Music)
- Agnete Hannibal Petri (Qu Junktions)
- Lene Dissing (Startone Music)
Presented by MXD & Koda in collaboration with Promus & SPOT+
How Do We Strengthen Music Export in a Time of Crisis?
Geopolitical challenges are affecting Danish music export—but how much, and how do we adapt? A panel discusses future opportunities and collaborations.
Moderated by: Morten Nybo (Danish Agency for Culture and Palaces)
Panelists:
- Michael Folmer Wessman (Danish Chamber of Commerce)
- Thomas Rohde (MXD)
- Rikke Øxner (Danish Arts Foundation)
- Kat Jarby (Manager)
Presented by the Danish Agency for Culture and Palaces in collaboration with Promus & SPOT+
In Conversation with Nabil Ayers – The State of the Indies
What does it mean to be an independent record label in 2025? Nabil Ayers, president of Beggars Group US, shares his insights on the future of independent music, strategies for success in a streaming-dominated industry, and how labels and artists can maintain their creative autonomy.
Moderator: Carsten Holm (P6)
Presented by MXD & Playground Music in collaboration with Promus & SPOT+
Dansk musik markerer sig stærkt internationalt – både gennem eksport af artister og sange og via danske sangskrivere, producere og branchefolk, der arbejder på globale markeder som K-pop. Men hvad kræver det at opnå succes i udlandet, og hvilke udfordringer står vi over for?
Til SPOT+ 2025 stiller vi skarpt på de strategier, samarbejder og strukturer, der driver dansk musiks globale rækkevidde. Vi undersøger de fællesnævnere, der kendetegner succesfuld musikeksport, diskuterer branchens udfordringer i en krisetid og dykker ned i, hvordan danske aktører navigerer i en af verdens mest konkurrenceprægede industrier – K-pop.
Gennem en række talks og paneldebatter deler erfarne branchefolk, kunstnere og eksperter deres indsigt i, hvordan dansk musik kan fastholde og styrke sin internationale position
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Program for Let’s Talk K-pop og Publishing
An Insight to the Korean Market
K-Pop er blevet en global milliardindustri, og danske sangskrivere og producenter har allerede fundet vej dertil. Men hvordan fungerer markedet, hvem er de vigtigste spillere, og hvad kræver det at få sin musik udgivet i Sydkorea? Michelle Cho fra Singing Beetle i Seoul giver i samtale med Christian Fløe fra GL Music et eksklusivt indblik i, hvordan man navigerer i den koreanske musikbranche.
Præsenteret af Promus & SPOT+
Denmark @ K-Pop – sådan arbejder du med det koreanske marked!
Hvordan skriver og producerer man musik til K-Pop-stjerner? Hvad kræver det at slå igennem i en af verdens største musikindustrier? Tre danske aktører, der allerede har haft succes i Sydkorea, deler deres erfaringer, udfordringer og bedste råd til at skabe hits i K-Pop-verdenen. Mød sangskriver Amanda Thomsen, sangskriver og artist Nanna Bottos, musikforlægger Steffen Strojeck og Tobias Stenkjær fra DPA.
Præsenteret af Musikforlæggerne i Danmark i samarbejde med Promus & SPOT+
Sync & Score: The Future of TV Music
Musik til tv-serier og film er i høj kurs, men hvordan sikrer man sig en plads i feltet? Fra produktionsmusik til storslåede soundtracks er konkurrencen benhård, men mulighederne mange. Hvordan vælger tv-producenter og musiksupervisorer den rette musik, og hvordan kan komponister navigere i et marked, hvor AI spiller en stadig større rolle? Denne paneldebat dykker ned i tendenserne, faldgruberne og de strategier, der kan bringe din musik ud til et bredere publikum.
I panelet sidder:
Paul Moore (BBC)
Jenn Egan (Music Supervisor)
Mara Deuschle (APL Publishing)
Steven Tallamy (EWH/Music Sales)
Præsenteret af Musikforlæggerne i Danmark i samarbejde med Promus & SPOT+
Let’s Talk K-pop & Publishing er præsenteret af Musikforlæggerne i Danmark i samarbejde med Promus & SPOT+.
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Program for Let’s Talk Music Export
Dansk musikeksport – hvad skaber succes, og hvad står i vejen?
Hvilke faktorer har været afgørende for dansk musiks internationale succes, og hvilke udfordringer bremser eksporten? En ny Kantar-Gallup-undersøgelse giver svarene. Gorm Arildsen (Koda) og Thomas Rohde (MXD) præsenterer hovedkonklusionerne, efterfulgt af en paneldebat med erfarne eksportører.
Panelet består af:
Thomas Børresen (LabelMade)
Katja Sønderhauge (Warner Music)
Agnete Hannibal Petri (Qu Junktions)
Lene Dissing (Startone Music)
Præsenteret af MXD & Koda i samarbejde med Promus & SPOT+
Hvordan styrker vi musikeksporten i en krisetid?
Geopolitiske udfordringer påvirker dansk musikeksport – men hvor meget, og hvordan tilpasser vi os? Et panel diskuterer fremtidens muligheder og samarbejder. Modereres af Morten Nybo fra Slots- og Kulturstyrelsen.
I panelet sidder:
Michael Folmer Wessman (Dansk Erhverv)
Thomas Rohde (MXD),
Rikke Øxner (Statens Kunstfond)
Kat Jarby (manager)
Præsenteret af Slots & Kulturstyrelsen i samarbejde med Promus & SPOT+
In Conversation with Nabil Ayers – The State of the Indies
Hvad vil det sige at være et uafhængigt pladeselskab i 2025? Nabil Ayers, præsident for Beggars Group US, deler sine indsigter om den uafhængige musiks fremtid, strategier for succes i en streamingdomineret industri og, hvordan labels og kunstnere kan bevare deres kreative autonomi.
Moderator: Carsten Holm (P6).
Præsenteret af MXD & Playground Music i samarbejde med Promus & SPOT+
