Name: Sebastian Król
Company: Backseat / Fanklub / Norden Festival
Title: CEO / head of music
Based in: Hamburg
Can you tell us a bit about the company’s history and its roster?
Backseat: PR & label service in GSA.S ince 2017, strongly connected with the Nordics.
Fanklub: A new direct-to-fan platform for bands. Similar to Patreon, but only for musicians and based in Europe.
Norden Festival: Nordic Arts Festival in Schleswig, Germany. 5th editon in 2023.
And can you tell us a bit about the acts you personally work with at this moment?
Amongst others: Ane Brun, Beharie, Tiger Lou, Signe Marie Rustad, Vilma Flood, Benedikt
What was the moment you decided you wanted to work with music?
When I tried to book shows and release music for my own band 11 years ago and wanted to learn how this is working.
Which acts are you looking forward to seeing this year at SPOT?
Beharie, Get Jealous, Giift
Best show you’ve ever seen hands down?
Damien Rice – Admiralpalast Berlin