So your mom likes your music! Will HBO? ^(English)

Presented by Danish Music Publishers Association

EN DK

Anybody can license a massive hit song if they have enough money and a lack of creative imagination. But what happens when filmmakers and music supervisors decide, for creative or budgetary reasons, that they want to color outside the lines musically? From psychedelic Thai tracks to Danish-language electronic music to vintage Afrobeat, there is a vast and variegated world of music that exists outside of the world of major labels and mainstream hits.

This panel dives into the advantages - and challenges - of operating outside of the confines of the major label system. Is there a place in an increasingly homogenized media landscape for non-English-language music? For small indies making unusual art? We’ll explore how this world works and why there might be a place for us outliers in the sync landscape after all.

Alle kan licensere et kæmpe hit, hvis de har penge nok og mangler kreativ fantasi. Men hvad sker der, når filmskabere og music supervisors – af kreative eller økonomiske årsager – vælger at gå uden for de gængse musikalske rammer? Fra psykedeliske thai-numre til dansksproget elektronisk musik og vintage afrobeat findes der en enorm og mangfoldig musikverden uden for de store pladeselskaber og mainstream-hits.

Denne paneldebat dykker ned i fordelene og udfordringerne ved at arbejde uden for majorsystemets rammer. Er der plads i et stadig mere ensartet medielandskab til musik på andre sprog end engelsk? Til små, uafhængige kunstnere, der skaber utraditionel kunst?

Vi undersøger, hvordan denne verden fungerer, og hvorfor der måske alligevel er plads til outsidere i sync-landskabet.