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Glocalisation within and across Scandinavia  (English)

Presented by Koda

Godsbanen - Vogn 2 Get direction
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We used to refer to a Scandinavian music industry where artists who broke "here" would also break "there." Not anymore. Now the charts of Sweden, Norway and Denmark are all distinct from each other as glocalisaiton pushes up local artists and presses down on cross-border trade. Scandinavia is not alone, Latin America has seen the demise of Latin-wide hits and the rise of country distinctiveness. So, how do we measure these phenomena, and what should we do about it?

Join Will Page from Pivotal Economics for this exclusive Spot+ keynote.

 

Den skandinaviske musikbranche var engang tæt forbundet – et hit i ét land blev et hit i de andre. Sådan er det ikke længere. I dag er hitlisterne i Danmark, Sverige og Norge markant forskellige, drevet af en stigende glocalisation, hvor lokale kunstnere på egne sprog dominerer. Udviklingen ses globalt, bl.a. i Latinamerika. Hvad betyder det for samarbejde, eksport og vækst? Og hvordan måler vi udviklingen?

Oplev Will Page fra Pivotal Economics i denne  SPOT-keynote, modereret af Jonas Kleinschmidt, Head of Press, Koda.

 

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