Let’s Talk Sync
We’re proud to present this 5th edition of our “Let’s Talk Sync”-sessions. This year the session, Saturday May 12th, is organized and moderated by one of the sync industry’s most powerful networkers, Ms. Tess Taylor, president of NARIP – National Association of Record Industry Professionals. Let’s Talk Sync consists of three sessions – two panels & one lecture – focusing on placement of music for ad agencies, film, TV and trailer houses.
09:55- 10:00: Opening Remarks, Tess Taylor, president/NARIP: What To Expect
10:00 – 10:45 Panel #1: Meet The Music Supervisors I:
AV Squad’s Angel Mendoza, Trailer Park’s Bobby Gumm, Mob Scene’s Toddrick Spalding
Major motion picture and television studios hire trailer houses to create the most captivating, exciting and edgy promos possible to sell their multi-million dollar films, series and global franchises like Star Wars, A Wrinkle In Time, Marvel’s Defenders and others.Trailer houses can never get enough music, but in this highly competitive field timing, production value, relationships make all the difference. Come meet three of Hollywood’s top trailer music supervisors at this special session and hear what’s required to get in the door.
10:45 – 11:15: Lecture: How To Pitch & Place Music in Hollywood Films, TV & Trailers with NARIP’s Tess Taylor.
Song placement remains one of the best ways for music to receive exposure and cut through clutter, and the competition is fierce just to get noticed. Back by popular demand following Part 1 of her lecture at SPOT 2017, NARIP president Tess Taylor shares strategies and information sources to research current projects, identify the correct buyers or music supervisors, make contact and follow up. She will identify best practices for reaching out to busy people that dramatically improve chances of success. She will also detail how to form professional relationships that benefit all parties and result in better business for everyone. Most importantly, she will discuss how to make and close these deals in ways that keep music buyers coming back for more.
YOU WILL LEARN:
- What music buyers really look for
- How to increase the impact and marketability of music
- Before the pitch: research, info sources
- Make the pitch: how and when to make the best pitch, what to avoid
- After the pitch: how, if and when to follow-up.
- Make the placement: budgets, fee ranges, types of uses, what to expect
- After the placement: after-care, repeat business, do it again!
Don’t miss this insider’s peek at the music placement realities of the fastest-changing business in the world. Most importantly, this lecture gives you practical information you can apply immediately to make better pitches and land placements NOW.
11:15 – 11:25 Break
11:25 – 12:10 Panel #2: Meet The Ad Music Supervisors II:
J. Walter Thompson Ad Agency’s Dan Burt, Hated Industries’ Todd Porter, Droga5’s Mike Ladman, Music Stylist’s Jesper Gadeberg.
Music is a key element to capture attention and no one knows this better than music supervisors responsible for advertising campaigns for global brands such Rolex, Campari, Chase, Cover Girl and Under Armour. Hear from this A-list of the ad world what elements they seek in music that make it more suitable for licensing in their projects.
12:30 – 13:15 Panel #3: Meet The Film & TV Music Supervisors:
Joe Rudge, State of Sound’s Amine Ramer, Copenhagen Film Music’s Nis Bøgvad, Cookies For All’s Uli Kleppi and Thag’s Agent’s Markus Linde
Film and television are in a class of their own as a platform for music placement, with diverse uses in blockbuster films, hit television shows, documentaries and more. Learn which types of projects have a greatest need for custom cues, cover, chart hits and pre-recorded original songs from this international panel of experts who have music supervised an Oscar-winning film, award-winning series and critical favorites.
Presented by NARIP in cooperation with Promus & SPOT+