Jalda is the highest volume on a pair of noise-cancelling headphones. She is the pre-party, the pulse through the city and the moments you never want to end. She is the lyrics you cry, laugh and dance to - often at the same time. Her latest single “Blond” has grown into a cultural phenomenon, and more than 15,000 people have made their own videos to the song on TikTok, where it has become the 9th most popular song in Sweden. ‘Blond’ has been praised by, among others, Viktor Leksell, who has called it “song of the year”, and has been named one of the “Best Tracks from April” by the magazine Dazed. She followed up the ‘Blond’ phenomenon with the single ‘Hoppet’, which was released ahead of the debut EP that landed in September.
‘Hoppet’ moves in the same hyperpop universe, but at a more subdued tempo, where Jalda’s cocky and precise verses get more room. The song was produced and written together with WILJAM (William Segerdahl), who has a long history of working with K-pop artists.
On her EP, Jalda writes lyrics and music that move in the tension between hope, darkness and vulnerability, with a sound dressed in hyperpop. With her cheeky and playful approach, she balances self-irony and substance, where what seems light at first glance quickly opens up to something more honest. Her music is where pop culture references, life and politics meet. She moves in a landscape where music is allowed to be felt and to mean something.
