Social media is now a given in the music industry: Musicians and the industry must navigate a digital reality where algorithms, trends, and creative freedom constantly challenge and open new opportunities. But how do you do this in practice? Which platforms and trends are currently dominating, and what does it mean for the individual musician?
SoMe expert Eva Kruse – content creator for artists such as Suspekt and Aqua – provides a current overview in this keynote, which kicks off a debate on SoMe's role in the music industry. She will explore how social media influences the interaction between artists and audiences, and how musicians can work strategically and creatively with SoMe – without losing authenticity.
Speaker: Eva Kruse, Social Media Manager, freelance.
This session is part of the theme block Let's Talk SoMe.
The session will be conducted in Danish.
Presented by Promus and SPOT+.
