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Revenue Streams and Financial Sustainability in the Music Industry’s ‘Middle Layer’: 1990s vs. 2025 (English)

Presented by Musicology (PI: Mads Krogh), Aarhus University in collaboration with Promus

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Digital transformations have challenged the working conditions and financial sustainability for artists—particularly those outside the tier of chart-topping, stadium-filling superstars. Ongoing debates about the shortcomings of streaming revenue, precarious employment, and mental health struggles reflect these concerns. At the same time, substantial evidence for significantly better circumstances in pre-digital times remains scarce.

This presentation addresses these issues, reporting on a small-scale investigation into how artists navigate revenue streams. By comparing conditions in the 1990s and today, the study focuses on the industry’s ‘middle layer’ and examines continuity and change in income opportunities and career sustainability through qualitative interviews with Danish artists and industry professionals.

 

Speaker: Mads Krogh, Associate professor, PhD, Aarhus Universitet

 

This session is part of the theme block Let's Talk Streaming.

The session will be conducted in English.

Presented by the University of Aarhus in cooperation with Promus & SPOT+.

Den digitale udvikling har udfordret kunstneres arbejdsvilkår og økonomiske bæredygtighed — særligt for dem, der befinder sig uden for den absolutte top af hitlister og store koncertarenaer. Debatter om streamingindtægters utilstrækkelighed, usikre ansættelsesforhold og mentale udfordringer afspejler disse bekymringer. Samtidig er der dog begrænset dokumentation for, at forholdene var væsentligt bedre i præ-digitale tider.

Denne præsentation adresserer disse spørgsmål og rapporterer fra en mindre undersøgelse af, hvordan kunstnere navigerer indtægtsstrømme. Ved at sammenligne forholdene i 1990’erne og i dag fokuserer studiet på industriens mellemlag og undersøger kontinuitet og forandringer i indtægtsmuligheder og karrierebæredygtighed gennem kvalitative interviews med danske kunstnere og branchefolk.

 

Oplægsholder: Mads Krogh, Associate professor, PhD, Aarhus Universitet

 

Denne session er en del af temablokken Let's Talk Streaming.

Sessionen vil foregå på engelsk. 

Præsenteret af Aarhus Universitet i samarbejde med Promus & SPOT+.

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