MXD Presents “The Sound of UK Publicity” - In this extensive panel we will have a deep look into the ways of how publicity works in the UK.
Come and meet two key professionals in the field, who have worked with artists like Beyonce and Mitsky, and who will guide us into all the basics from this key market: from how to find the right publicist and getting an offer, to looking into how the UK media landscape operates in 2025, and what the best way is to build a proper campaign, timeline and budget. We will finish with looking at two cases presented by them for context, and a small Q&A session.
Participants: Tom Mehrtens, Head of Music & Entertainment, Satellite 414 (Caroline Polachek, Beyonce, Ellie Goulding, etc) and Michelle Kambasha, independent publicist KP Communications (Qazi&Qazi, aja monet Kara Jackson, Jamila Woods) and journalist (The Guardian, The Telegraph, The I, The Independent, etc).
Moderator: Carolina Echeverri, Senior Advisor International Projects, MXD.
The session will be conducted in English.
Presented by MXD in collaboration with Promus and SPOT+.
