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Old songs – new hits: How the right placement can bring you back on the charts! (English)

Radisson Blu Room 12
EN DK

It's not rocket science that the placement of an old established hit in a film, series or commercial can bring that song back on charts. But with the massive come back for artists like Kate Bush and Sophie Ellis-Bextor, that we have experienced recently - combined with the advent of fast digital distribution and social media to catapult these tracks - this could be the result of not only the coincidental "right track for the right"-project, but maybe a more thorough strategy from both supervisors, publishers and labels. Also these placements gives access to a new and young audience (Nick Cave & Peaky Blinders etc.) In this panel we will look into this phenomenon.

Panel: Jesper Gadeberg, supervisor/Musicstylist.com; Samuel Diaz, supervisor/TV Music 90004; Mette Zähringer supervisor/Iceberg Music Group; Mette Birch Tallamy, sync and new business development Manager/Sony Music Denmark.

Moderator: Goran Obad, supervisor/Ohlogy.

 

This panel is part of the Let's Talk Sync seminar.

The panel will be in English.

Presented by Promus & SPOT+ in cooperation with Ohlogy, Norway.

 
 
 
 

Det er ikke raketvidenskab, at placeringen af et gammelt etableret hit i en film, serie eller reklame kan bringe den sang tilbage på hitlisterne. Men med den massive genopblussen for kunstnere som Kate Bush og Sophie Ellis-Bextor, som vi har oplevet for nylig - kombineret med fremkomsten af hurtig digital distribution og sociale medier til at katapultere disse spor - kunne dette være resultatet af ikke kun den tilfældige "rigtige sang til det rigtige projekt", men måske også en mere grundig strategi fra både supervisors, forlag og pladeselskaber. Disse placeringer giver også adgang til et nyt og ungt publikum (Nick Cave & Peaky Blinders osv.). I dette panel vil vi se nærmere på dette fænomen.

Panel: Jesper Gadeberg, supervisor/Musicstylist.com; Samuel Diaz, supervisor/TV Music 90004; Mette Zähringer supervisor/Iceberg Music Group; Mette Birch Tallamy, synch og new business development Manager/Sony Music Denmark. 

Moderator: Goran Obad, supervisor/Ohlogy.

 

Dette panel er en del af seminaret Let's Talk Sync.

Panelet foregår på engelsk.

Presented by Promus & SPOT+ in cooperation with Ohlogy, Norway. 

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