IDA KUDO challenges societal expectations, finds her inner voice, and stays true to herself on her upcoming EP 'Proud' (April 2024). The music promises a sophisticated pop package with experimental grooves and powerful choruses. Blending an authentic and organic sound with catchy melodies, IDA KUDO's music is edgy, whimsical, and filled with strong feminine power, drawing inspiration from artists like St. Vincent, Fiona Apple, and Kimbra. Growing up in Denmark with a Danish father and Japanese mother, IDA KUDO incorporates influences from her ethnic roots, creating a unique Scandinavian-Asian mix with a British touch in production, alongside Andrew Hunt. The result is an eclectic blend, embracing hip-hop attitude, 50s orchestration, and vocals ranging from graceful harmonies to chanting tribal choirs. All wrapped up in solid pop with a powerful vocal at the forefront.
IDA KUDO's music has been featured on BBC Introducing, DR P3, P4, and P6 BEAT, as well as on radio channels in Germany and France. Several of her previous releases, such as 'Gold,' 'Jinx,' and 'Wolf,' have been used in TV series like Netflix's 'Selling Sunset' and in major international campaigns for brands such as Starbucks, Victoria's Secret, and Audi.