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Diversifying Artist Revenue Streams (English)

Presented by Josh Greenberg (Green Mountain Lodge)

EN DK

The financial relationship between artists, middlemen and fans has changed significantly over the last 25 years. Most artists starting out today are struggling to find ways to make a living with their music alone + most fingers are pointed at the major labels and tech platforms to make up the difference. But, truth is, consumers led us here through piracy, and we’re finally to a point where music, as a whole, is making more than it did before we moved online. But we have more artists to pay and more ways to split the money. And all this doesn’t mean you're seeing any more of it - so perhaps we need to rethink how we bring people into our worlds (and stores), convert them from fans into buyers, and come up with some new ideas of what we could put on our shelves to buy once they get there.

Meet Josh Greenberg (Green Mountain Lodge)

This talk will be in English. 

Presented by Josh Greenberg (Green Mountain Lodge) in cooperation with Promus & SPOT+

Det finansielle forhold mellem artister, mellemmænd og fans har ændret sig markant over de sidste 25 år. De fleste artister, der starter i dag, har svært ved at finde måder at leve af deres musik på alene + de fleste fingrer peger på de store selskaber og tek-platforme som dem, der skabte ændringerne. Sandheden er, at forbrugerne ledte os herhen gennem piratkopiering, og vi er nået til et punkt, hvor musik som helhed skaber mere omsætning, end det gjorde, før vi gik online. Men der er flere artister, der skal betales, og flere måder at splitte pengene på. Og alt det betyder ikke, at du ser mere af det - så måske skal vi omtænke, hvordan vi bringer folk ind i vores verdener (og butikker), konverterer dem fra fans til købere. Og måske skal der nye ideer på ordet om, hvad vi kan tilbyde køberne fra salgshylderne. 

Mød Josh Greenberg (Green Mountain Lodge).

Talken foregår på engelsk. 

Præsenteret af Josh Greenberg (Green Mountain Lodge) i samarbejde med Promus & SPOT+