The financial relationship between artists, middlemen and fans has changed significantly over the last 25 years. Most artists starting out today are struggling to find ways to make a living with their music alone + most fingers are pointed at the major labels and tech platforms to make up the difference. But, truth is, consumers led us here through piracy, and we’re finally to a point where music, as a whole, is making more than it did before we moved online. But we have more artists to pay and more ways to split the money. And all this doesn’t mean you're seeing any more of it - so perhaps we need to rethink how we bring people into our worlds (and stores), convert them from fans into buyers, and come up with some new ideas of what we could put on our shelves to buy once they get there.
Meet Josh Greenberg (Green Mountain Lodge)
This talk will be in English.
Presented by Josh Greenberg (Green Mountain Lodge) in cooperation with Promus & SPOT+
